News
Choosing an accredited “Well Made Here” product adds value to one of the most important investments: the home. It is also a definitive action that supports employment in Canadian manufacturing and retail businesses. Investing with confidence in quality and sustainability out of love for what is made in Canada demonstrates solidarity and the time has come.Read more
Consumption of goods remains in our industry despite the pandemic. Turnover for hardware stores and home improvement centers is much less affected than that of other retail industries, except for the food industry, of course. Consumer expectations are becoming more specific. Local products are being sought as is a quality ratio that justifies the expense. Buyers want a certain assurance of quality and durability and they want to be able to determine the origin of the products.Read more
Retailers want to build customer loyalty, create closer connections, and establish lasting relationships. However, how are they to be perceived as good partners if they offer non-quality? How are they to be perceived as good citizens invested in their community if they only live from exports? And how do they make money if they position their business based on low pricing and the same assortment of products as any other hardware store?Read more
Even before the advent of Covid-19, the “Well Made Here” program aimed to increase the visibility of accredited products in a variety of ways. While the unexpected arrival of the pandemic adds complexity to the situation, it also lends itself as an opportunity to promote quality products made here and to stimulate the economy.Read more
Initially, we wanted to start with two points of sale. Because of a more pronounced interest, which is very encouraging, there will be five participants in the pilot which will be used to verify a theory: if a business makes efforts to position itself as a destination for quality products manufactured in Canada, will it benefit? And by extension, will this help its banner and its suppliers? Taking the notion even further, will this be perceived positively by its customers, consumers and professionals alike?Read more