Manufacturers participating in the « Well Made Here » program get busy at trade shows, in their communications and on the shelves at hardware stores
On October 30th there were none. Today, the count is 70 and soon there will be 100. We’re referring to the number of manufacturers duly signed-up for the « Well Made Here » program, borne as a result of a desire from the banners to better-inform citizens and bring forward hardware and building materials manufactured at plants in Canada.
The photo array that accompanies this article offers only a hint of the forces of the energy that’s currently driving marketing teams to be ready on April 17th.
In fact, activity from manufacturers is just as easily noticeable. They’re not remaining in the shadows, as attest the displays being set up at booths for business trade shows presented by banners.
Some are refitting their transport fleet and plant exteriors so as to display huge « Participant of Well Made Here » logos along with the website address. “People are getting creative and we love it!”, exclaims Audrey Dagenais, Director – Development and Manufacturer Services.
As of Wednesday, description sheets and images for 200 product lines manufactured by participants will be posted to the ici-here.ca site, which is currently under development. The amount to over 1000 SKUs or individual products. The movement is gaining momentum.
All of the manufacturers and retailers are invited to share this 30-second video starting now.