• FR

    • Co-op Offensive on Social Media

    Participating companies in our program will be offered attractive packages to leverage the strong current trend on social media in favor of Canadian-made products over American or Asian alternatives.

    We have reached an agreement with an expert firm to jointly promote accredited brands alongside our logo.

    In short, Well Made Here will invest 50%, and the partner brand will also invest 50% into promotional campaigns targeting audiences across multiple platforms simultaneously: Facebook, LinkedIn, Instagram, and TikTok.

    Why four networks? Because user profiles on these virtual media are becoming more fluid. More importantly, they increasingly influence purchasing decisions — including B2B transactions.

    Nationwide, 82% of the total adult population uses these networks. Altogether, that amounts to 110 million identities since many individuals have more than one account.

    While Facebook is stronger for information searches and branded content, and LinkedIn excels in building networks among businesses and professionals, Instagram and TikTok attract consumers from newer generations and the retail market as a whole.

    “We are convinced that combining the WMH logo with a participating brand won’t result in 1 + 1 = 2, but rather = 3, because the credibility of the former and the notoriety of the latter will create added value,” says Richard Darveau, CEO of Well Made Here.

    Four monthly packages will be available, starting at $1,000, with a minimum six-month commitment to measure return on investment with a reasonable margin of error.

    We are confident that with our mid-level package, a Canadian construction-materials brand targeting residential homeowners and industry professionals can reasonably expect:

    • 1.2 to 2.4 million impressions over six months;
    • 600,000 to 1,200,000 people reached;
    • an average exposure frequency of 3 to 6 times per person;
    • an increase of 10% to 35% in direct traffic and brand-related searches (people do not always click, but they do look up the site);
    • a 15% to 30% increase in Google searches combining “brand + product”;
    • a rise in qualitative information requests starting especially from the fourth month (more quotes, more generic “info@” emails, more conversations with retailers).

    Professional clients, for their part, will begin to recognize the brand ‘by osmosis,’ which will benefit the entire manufacturing ecosystem: distributors, retailers, installers, and field representatives.

    We designed these campaigns to deliver intangible yet measurable benefits:

    • a brand perceived as reliable, innovative, and present;
    • a competitive advantage over other, more passive Canadian brands;
    • easier work for field teams and distributors;
    • stronger credibility when consumers walk into a store.

    With a sustained six-month investment, participating Well Made Here manufacturers will gain a constant web presence — with minimum effort required on their end — generating lasting recognition and a valuable pool of warm audiences, while showcasing their dynamism to buying groups and their affiliated retailers.