Frequented asked questions (FAQ)
1. Whom does the program belong to?
The federally chartered non-profit organization (hereafter “NPO”) created on October 31, 2018, belongs to its six founding banners and three professional associations.
2. Which manufacturers are eligible?
Any legally constituted business that manufactures, in one or many plants in Canada, one or more lines of hardware products and/or building materials, intended for the residential market. Brand holders that are making products manufactured in Canada on their behalf are also welcome.
3. What do manufacturers commit to upon joining the program ?
- Pay an annual subscription fee based on the number of employees they have in Canada.
- Provide accurate information on the qualified products: place of manufacture, origin of components, use instructions, use limitations, warranty, designations, and compliance to various standards and codes, etc.
- Use the NPO’s logo in all communications related to their qualified products, without altering the logo.
- Only submit products that meet the 51% standard (see below) and that comply with any public standard, building code, and other regulations governing their lines of business for products intended for the residential market.
- On the ici-here.ca portal, refrain from comparing their products with those of competitors and from publishing sales prices, except if the manufacturer has a suggested retail price (MSRP).
4. What is a qualified product?
Item or material meeting the regulations, standards and building codes, certifications (if it exist in its sector) and of which 51% of the direct costs of its manufacture (material and labor) have been engaged within Canada.
- Are included: manufacturing, assembly, packaging
- Are excluded: overhead costs, R&D, design, transportation
5. Who determines if a product is eligible or not?
to be false will result in the manufacturer being withdrawn from the program, and measures will be taken to inform consumers, contractors, and program partners of the situation.
Just like Energy Star, FSC, CSA, and other certifications, the products are monitored by the public, the product users, and the manufacturing peers. Via an anonymous telephone line and an email that protects the identity of those whistle blowers, complaints may be lodged, and an investigation will begin. The manufacturer will be asked for explanations. The WMH Board of Directors will have the last word.
6. Can a manufacturer display the logo in places other than hardware stores?
As long as the logo is not modified and that it is exclusively associated to Well Made Here products, there are no restrictions. Manufacturers can use the logo to promote the sale of their qualified products in any store, be it in Canada or abroad, where the “Made in Canada” designation is considered as a competitive advantage.
7. What are the banners engagement?
- To pay their share to finance the program (based on their commercial square feet)
- To sit on the board of directors (by their President or proxy delegate)
- To actively participate in at least two promotional campaigns per year