Luc Bélanger, Chief Executive Officer of the Association des professionnels en construction d’habitation du Québec (APCHQ) and Richard Darveau, Chairman of the Board of “Well Made Here” met this week to start planning the joint offensive that aims to promote the program to certified contractors. Read more
During the fall banner trade shows where “Well Made Here” will be exhibited, visiting retailers, exhibiting manufacturers and communication teams from buying groups will get their first look at a transactional site they can visit to purchase various items to identify and promote their participation in the program.
While globalization is in full swing and people are traveling more than ever, there is a parallel trend that calls for a need to know where products originate. An in so doing, Canada clearly stands out. That is why the timing of the “Bien fait ici | Well Made Here” program couldn’t be better; not only to stimulate the sale of domestic products, but also to support the sale of Canadian made products in external markets.
In a 2017 survey of US hardware stores, Hardware Retailing, an American magazine, reports that 62% of respondents say their customers are asking for products made in their country. If this request is directed more and more to stores, why would it be any less relevant when it comes to what contractors offer consumers?Read more
About six months have passed since the inception of the “Well Made Here” organization even though the idea for the project had sparked in the minds of several instigators some years ago already. Here is an overview of the first months of activity for the program.Read more