Although the renovation centers are all closed on Canada Day, the management of the “Well Made Here” program has opted to elicit the symbolism of this day in order to address a burning question: why do customers think local when it comes to doing groceries, but not when shopping at the hardware store?
Banners and buying groups support the program in their own way and according to their means. As the national holiday approaches, we are sharing with you some of the activities that contribute significantly to the growth of our pan-Canadian program.
Located in L’Islet, Quebec, Ouellet Canada is a consortium of companies that are experts in air conditioning and electric, gas and oil heating products manufactured for residential, commercial and industrial applications. Global Commander-branded products will be the first that the company will have accredited as “Well Made Here”.
Sweet negotiations underway to make Canada a major attraction at the international mega show in early 2023
“Well Made Here” (WMH) management’s proposal has truly caught the attention of the National Hardware Show’s (NHS) promoters who are beginning to storyboard the event with two other major shows (KBIS and IBS) under one roof (Vegas) on the same date (January 31 to February 2, 2023). What does the pitch consist of? Make Canada one of the major attractions of a new international event on which rests the hopes of the entire hardware and materials community to revive the popularity of face-to-face fairs. What is the pitch? Make Canada one of the major attractions of a new international event on which rests the hopes of the entire hardware and materials community to revive the popularity of in-person attendance at such events.
Thanks to a new partnership with the Canadian Federation of Independent Business (CFIB), beginning May 1, 2022, all eligible manufacturers and buying groups that are part of “Well Made Here” (WMH) have access to services, advice and savings programs from the largest employer group in the country. The political positioning effort pursued by WMH management will also be facilitated through membership with this organization which already represents 95,000 SMEs.