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Consumer interest has deep roots. Businesses are redirecting some purchases, while governments are writing more Canadian content into their procurement rules. These shifts are moving at different speeds.
Support for buying Canadian has endured well beyond the initial response to the trade tensions of 2025. For manufacturers and retailers, the question now is how to turn that preference into regular orders. The evidence points to sustained consumer interest, changes already underway in businesses and an increasingly defined role for public procurement.
As early as 2013, an Ipsos survey for BDC of 1,023 Canadians found that 45% had made an effort in the previous year to buy products from Canada. Attention to origin therefore predates the current dispute by many years.Lire la suite
The Alliance for the Future launched on October 30, at the close of the Montréal summit, puts ports, standards and industrial investment at the centre of a closer transatlantic partnership. These commitments may extend a diversification process already underway.
Meeting in Montréal on October 29 and 30, 2026, Prime Minister Mark Carney and European leaders launched an Alliance for the Future between Canada and the European Union. The announcements target new markets as well as more secure supply chains, stronger industrial ties and better access to strategic resources.
Carney had made the direction explicit in his August 21, 2026 statement on trade negotiations with the United States: “Our exports to non-U.S. markets are on track to double,” he wrote, referring to the next decade. The transatlantic Alliance complements that trade direction with work on investment, standards and logistics.Lire la suite
Born on Halloween night, the program is no ghost: its numbers are very real, and climbing. A look at eight years of growth, at the detailed portal to come and at the new account manager who is now your main contact.
On October 31, 2018, at AQMAT’s initiative, hardware banners and professional associations founded Bien fait ici / Well Made Here, a federally chartered not-for-profit organization. Its mission fits in one sentence: to encourage the purchase of hardware products and building materials made in Canada that meet national construction standards. Eight years later to the day, the program is more popular than ever.Lire la suite
On the morning of September 17, on behalf of the partners and manufacturers taking part in the Well Made Here (WMH) program, Richard Darveau wrote to Prime Minister Mark Carney.
The letter was copied to Ministers Mélanie Joly (Industry, and Canada Economic Development for Quebec Regions), Joël Lightbound (Government Transformation, Public Works and Procurement, and Quebec Lieutenant), François-Philippe Champagne (Finance and National Revenue) and Gregor Robertson (Housing and Infrastructure).
Below is the full letter. In it, WMH’s President and CEO asks that the program help strengthen, in the hardware and building materials sector, the government’s priority measures to buy Canadian.
Click here to read the lettrer.
The recent decision by the Canadian International Trade Tribunal (CITT) in favour of the Bibby-Ste-Croix foundry goes well beyond a sector-specific trade dispute. It marks an important milestone in protecting Canadian manufacturing competitiveness against distortions in international trade.