Yesterday, a message intended for federal electoral candidates was written by Richard Darveau, President and CEO. Bearing the title “Buying Canadian builds muscle for regions and combats GHGs” the communication was distributed to select French and English media outlets. Perhaps they will rebroadcast it, but that is beyond our control. Read more
In addition to the political action carried out by “Well Made Here” staff during the election campaign, the intervention of each manufacturer participating in the program in their own electoral riding can make a difference. Read more
Volatility and uncertainty are prevalent at the moment. To the point where a long-term strategic plan cannot be perfectly carried out with the necessary agility. The “Well Made Here” team has therefore devised a tactical plan that takes into account the pandemic, its effects and the variable geometry recovery observed across the country, as well as the possibility of a federal election.
Graphic designers and technology experts have laboured to produce a version of the “Well Made Here” logo that can be used for electronic labels.Read more
The creation of innovative products, marketing initiatives aimed at connecting more closely with professionals and consumers, and continuous improvement are common denominators for three manufacturers who have just joined the program.Read more