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    A mascot for “Well Made Here”

    To increase visibility and the notoriety of the brand, starting soon, the organization will be sending a mascot to the banners’ buying shows. Fittingly, the obvious choice of animal is a Canadian handyman.

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    A committee in the making to examine manufacturer-specific issues related to the program

    “Strong and proud of participating in the “Well Made Here” program, manufacturers now have their own committee to focus on optimizing the communication of their needs, expectations, objectives, suggestions and comments along the supply chain that links manufacturers to retailers”, explains Paul Faulkner, who serves as the representative for the manufacturers on the board of directors, to whom he will bring the recommendations and reports resulting from the committee’s efforts.Read more

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