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    Up to manufacturers to increase self-promotion

    If the reach of the “Well Made Here” program is the concern of all stakeholders, it is the presence of the program logo on accredited products and the promotion of these items that is the key factor. Therefore, a call to renew their commitment, better still, to redouble their efforts has just been broadcast to the 110 manufacturers who subscribe to “Well Made Here”.

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    Venmar: exemplary multichannel promotion

    On joining, Venmar Ventilation set itself the goal of chiming the news that the company is a proud program participant and was accrediting its qualified Broan, NuTone and Venmar product lines.

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    Richard Darveau oversees the organization

    After having voluntarily initiated the “Well Made Here” program two years ago, Richard Darveau, the president and CEO of the Quebec Hardware and Building Supply Association (AQMAT) observed that the program required executive management. It is with this in mind that the board of directors of AQMAT, at its January 20th meeting, then the board of directors of the pan-Canadian “Well Made Here” organization, at its February 12th meeting, agreed to sign mirror agreements with Mr. Darveau in order for both to benefit from his services in a fifty-fifty split for the years to come.Read more

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