Author: Célie Cournoyer
Regarding the “Well Made Here” accreditation, all indications show that it is advantageous to integrate the logo into the packaging regardless of the market where the product will be sold, and with point of purchase material used throughout the retail networks across the country.
The media are increasingly exposing that the quality of Canadian-made products attracts not only Canadians, but consumers around the world.
In fact, “Well Made Here” literally belongs to the banners and professional associations that co-founded the non-profit organization under federal jurisdiction on October 31, 2018. Other partners will be added over time …
Presently, 110 program participants are manufacturing accredited products in close to 160 facilities goegraphically spread out across all five regions of Canada
What is an accredited “Well Made Here” product?
Are eligible for accreditation, hardware items or building materials that are destined for the residential market; meet regulations, standards and constructions codes in effect; are potentially certified or licensed and, for which at least 51% of the direct manufacturing costs have been incurred in Canada.
Initially, we wanted to start with two points of sale. Because of a more pronounced interest, which is very encouraging, there will be five participants in the pilot which will be used to verify a theory: if a business makes efforts to position itself as a destination for quality products manufactured in Canada, will it benefit? And by extension, will this help its banner and its suppliers? Taking the notion even further, will this be perceived positively by its customers, consumers and professionals alike?Lire la suite
The “Well Made Here” team has completed the setup of the online store where a host of items are offered, designed to attract, inform, in short, stimulate the interest of consumers and / or contractors so that they may then buy products that are “Well Made Here” in hardware stores and renovation centres across Canada.Lire la suite