News
More than forty manufacturers exhibited accredited “Well Made Here” products at one and / or the other of the buying shows put on by two of the program’s partner banners. Specifically, the RONA and ACE show this October in Montreal and the BMR Group event which took place this November in Quebec.Read more
The “Well Made Here” team has completed the setup of the online store where a host of items are offered, designed to attract, inform, in short, stimulate the interest of consumers and / or contractors so that they may then buy products that are “Well Made Here” in hardware stores and renovation centres across Canada.Read more
At the APCHQ convention on October 18th, Richard Darveau promoted “Well Made Here” in front of contractors. The purchase of goods with responsible critieria, such as solidarity with locally manufactured materials and which surpass the minimum standards established by building codes mean that more and more APCHQ certified contractors will promote the program.Read more
According to a recent report by the consulting firm PwC, Canadian brands would benefit from taking advantage of foreign markets. A survey was conducted among 3,521 consumers in seven key countries – Australia, France, Germany, Italy, Japan, Mexico and the United Kingdom – about their perception of Canada and of Canadian brands and products.Read more
Two renovation centres are presently being sought to serve as labs to test a theory: if a store makes an effort to position itself as a destination for quality products made in Canada, will it benefit the business? By extension, will it help the banner and its suppliers? Taking it a step further, will this action be perceived positively by its customers and professionals?Read more