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    International consumers want Canadian goods PwC finds

    According to a recent report by the consulting firm PwC, Canadian brands would benefit from taking advantage of foreign markets. A survey was conducted among 3,521 consumers in seven key countries – Australia, France, Germany, Italy, Japan, Mexico and the United Kingdom – about their perception of Canada and of Canadian brands and products.Read more

    Actively seeking two renovation centres to become local buying destinations

    Two renovation centres are presently being sought to serve as labs to test a theory: if a store makes an effort to position itself as a destination for quality products made in Canada, will it benefit the business? By extension, will it help the banner and its suppliers? Taking it a step further, will this action be perceived positively by its customers and professionals?Read more

    Search tools for a clear conscience

    October will be focused on elections, but September was marked by Strike for Climate walks, a movement that is destined to grow. During an ecofriendly renovation, material selection is crucial, and the choices must truly meet various standards. “Well Made Here” will largely contribute to guiding consumers thanks to access to rigorous information about products that are manufactured locally and respect Canadian building codes.Read more

    Social Responsibility as a Competitive Asset for Contractors

    The concept of social responsibility for a company refers to the positive impact the business can have on its community and more broadly, on the whole society. It’s in the interest of building and renovation contractors to seek to fulfill the needs of consumers who are sensitive to these issues, which involves using locally produced and sustainable products in their service offerings.Read more

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