While globalization is in full swing and people are traveling more than ever, there is a parallel trend that calls for a need to know where products originate. An in so doing, Canada clearly stands out. That is why the timing of the “Bien fait ici | Well Made Here” program couldn’t be better; not only to stimulate the sale of domestic products, but also to support the sale of Canadian made products in external markets.
In a 2017 survey of US hardware stores, Hardware Retailing, an American magazine, reports that 62% of respondents say their customers are asking for products made in their country. If this request is directed more and more to stores, why would it be any less relevant when it comes to what contractors offer consumers?Read more
About six months have passed since the inception of the “Well Made Here” organization even though the idea for the project had sparked in the minds of several instigators some years ago already. Here is an overview of the first months of activity for the program.Read more
The Well Made Here brand is attracting significant attention and its logo is becoming more and more recognizable in stores. An important element of the program is the www.ici-here.ca portal, a site designed to provide information to consumers and contractors. At maturity, the site aims to become a practical product knowledge source for sales representatives in hardware stores and renovation centres.Read more
An 8th province on the board with the addition of new participants to the “Well Made Here” programRead more