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    The mighty Canadian Federation of Independent Business now a partner of “Well Made Here”

    Thanks to a new partnership with the Canadian Federation of Independent Business (CFIB), beginning May 1, 2022, all eligible manufacturers and buying groups that are part of “Well Made Here” (WMH) have access to services, advice and savings programs from the largest employer group in the country. The political positioning effort pursued by WMH management will also be facilitated through membership with this organization which already represents 95,000 SMEs.

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    A mascot for “Well Made Here”

    To increase visibility and the notoriety of the brand, starting soon, the organization will be sending a mascot to the banners’ buying shows. Fittingly, the obvious choice of animal is a Canadian handyman.

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